Communication is the key to success when it comes to running a company. Presenting the right thing to the right people at the right time matters a lot in a company and for this the internal communications have to be smooth.
Engagement between employees, employers and everyone involved in the hierarchy plays a crucial role in making a good company better. With the digital strategies and medium now being used for the same, there are several significant changes or trends that have been seen in the last couple of years.
Here we will discuss such trends that will continue to rule in the coming years.
1. Mobile-oriented communications
With millennials taking up a major portion of the workforce worldwide, there is no denying the fact that the work environment is changing. Employees now prefer to work from home or maybe even far-off locations while staying off-the-grid.
The digital and mobile medium of communications has changed the world completely, allowing people access to anyone they want in seconds no matter how far away they are from each other.
Companies now use various applications to keep everyone in the loop and work as a well-oiled machine and this trend will continue to stay strong with more efficient types of technology coming up.
2. People have started liking audio content more now
Gone are the days when it was all about visual content. In fact, people now prefer audio content much more than videos at the workplace as it is less distracting. The rising popularity of podcasts and audiobooks are a prime example of this major shift.
Thanks to this development, companies are now coming up with audio workshops as well. This way, employees can listen to them and work simultaneously. It is a great way to train your employees in a new skillset while they work on the project at hand.
3. Authenticity of the communications will improve
Fake news trend has been the growing across the world in recent times and has slowly but surely found its way in the workplace environment as well. Fake news can be used to develop mistrust between working professionals or spread propaganda against someone. This is a communications trend that has to end.
It is important to have authenticity in the conversations and the best way to do so is by creating a good company culture where employees do not feel the need to do all this.
Moreover, companies have also been trying to develop a common platform where all internal communications take place so that it can be monitored for such malice.
4. An increase in the use of digital tools
Digitization has changed the world completely. Ever since the advent of different types of digital technology, there is no industry left in the world that has not seen its influence.
The one industry that has seen the most significant change because of this is that of communications. People can now talk in a quicker, safer and more secure manner than they ever could have.
Furthermore, there are several software available in the market that make internal communications much smoother.
5. Making decisions backed by data
Be it an employee of any level, he or she has to take some sort of decision on a daily basis. It always helps in making decisions if you have enough data to back them up. This is where communications have changed.
Different analytics software can now help you make the right decision in quick time. This has resulted in employees making extremely good decisions that are error-free in many ways.
Such changing trends seen in the internal communications of a company have only helped in increasing the efficiency of the company. With faster and even more secure modes of communications coming up, the accessibility to people and information will further improve in the coming years. Get in touch with employee engagement agency like Domus Inc. to better understand how you can make the most of these trends at your workplace.
Peter Gena is a senior writer at ECN, where he covers media and advertising and co-hosts the Original Content podcast. Previously, he worked as a tech writer at Adweek, a senior editor at the tech blog VentureBeat, and a local government reporter at the Hollister Free Lance. He attended Stanford University and now lives in Brooklyn.