The whole world has gone digital. This is not an understatement in any way as there is hardly an industry left in the world that has not been influenced by the digital medium. The same can be said for the Healthcare and Pharma industry as well.
Patients gaining more access and say in their own treatment plans and pharmaceutical companies now being more transparent in their listings are just a few of the several major shifts happening worldwide.
Here, we look at 5 different ways digital is causing a major shift in the Healthcare and Pharma Industry.
1. Data points regarding treatment are now transparent
Gone are the days when the Pharmaceutical companies were the only ones who provided information about their products and their role in the treatment program. With the advent of digital platforms that give information regarding such things, people now have access to data that they earlier didn’t have.
There are several apps in the market that provide actionable insights regarding how a medical therapy or drug works. With such an abundance of information available now in open, the efficacy of the treatment program and discovery informatics can now be openly discussed and analysed.
2. Patients can now play an active role in their own treatment plans
Yes, healthcare professionals will continue to be the main connecting point between patients and the pharma industry but they are no longer the sole source, thanks to the changing trends. As mentioned above, patients now have access to adequate information to get a deeper understanding of different treatment plans and hence can have a major say in their own treatment.
In fact, the digital platform helps in assisting patients get better care. The new pharmaceutical companies have taken advantage of this digital shift and have found new ways to communicate with patients and give them information regarding their research and more.
3. Non-stop virtual care
One of the biggest changes seen by incorporating digital technology is the possibility of monitoring a patient 24×7 without being physically present. With several wearables now available for patients, pharma companies and healthcare professionals can track the vital points remotely and guide them even when they are thousands of miles apart. This helps the professionals provide on-demand services to patients with ease.
Furthermore, such technologies now also ensure personalisation in providing care, which goes a long way in providing the right care. All healthcare professionals are lapping up the prospect of working in a digital ecosystem to improve efficiency and build stronger relationships with patients.
4. Enhanced Drug Development
With real-time information on clinical trial research and studies, the efficiency and speed of drug discovery and development has changed for good. This helps in making quick changes to decrease the possibility of side effects or the failure of the clinical trials.
5. Digital innovations improve efficiency
Artificial Intelligence (AI) has been influencing the world around us at a rampant speed and so is the case in the healthcare and pharma industry as well. AI combined with deep learning is being used in analysing huge amounts of data to spot trends.
Also, it helps in identifying a disease or ailment much quicker than it would have taken otherwise. It has considerably improved the strategies the working professionals use while approaching a case.
While there is a discussion happening that says the healthcare and pharma industry will be slow to adapt to the digital world, the mentioned trends show us how it is already seeing a huge shift. As a leading contract research organization in India, Jubilant Biosys rely on digital tools and technology to bring out patron’s accurate results, and predict a rise in the reliance in digital technology in the pharmaceutical industry.
Peter Gena is a senior writer at ECN, where he covers media and advertising and co-hosts the Original Content podcast. Previously, he worked as a tech writer at Adweek, a senior editor at the tech blog VentureBeat, and a local government reporter at the Hollister Free Lance. He attended Stanford University and now lives in Brooklyn.