Companies use Digital Marketing as a tool in their marketing plans mainly in the hope of generating leads that will further turn to clients or customers with time. However, it may not provide you the desired results if you are not able to identify the right tactics or strategies.
Deciding the digital marketing budget, finding the right keywords, handling multiple social media handles and generating relevant content consistently are just few of the many challenges faced by most companies.
To help you to solve these challenges, here are 5 different ways in which you can generate leads.
Search Engine Optimisation
The first step in generating leads through the internet is by being visible on the first page of search results. Close to 75% users do not even go past the first page, which makes it highly crucial to have your presence on the first page. Search Engine Optimization plays a huge role in ensuring this. To improve your position, you need to focus on the following two things.
Keyword selection – The most important aspect of a having a strong SEO game is to identify the relevant keywords on the basis of which you can create content. Long tail keywords have now become an efficient way to boost your ranking, so they should be surely included with short keywords in your content.
Optimization – Google considers hundreds of factors before showing a search result and for your page to come up, you need to optimise the content accordingly. If a content page focuses on a keyword, then the whole page should be optimised based on that. You should include the keyword in the meta-description, title, headings apart from the main text.
Another important factor is the number of backlinks your page has. You should include links from reputable websites wherever possible so that Google believes your content to be more reliable, thus promoting it in a better way.
Pay Per Click is a great way to generate leads as it has the potential to give you quick results. These are basically paid advertisements where you pay a website the bid money for each click you get on your ad. You can directly pay a search engine as well to get your website at the top for specific keyword searches.
Just like SEO, here too, you may opt to bid for long tail keywords so that you do not face much competition and avoid paying huge amounts. This is an effective way to generate leads as the visitors coming through PPC ads on your website are 50% more likely to make a purchase when compared to visitors from organic search.
Content Marketing is one aspect of digital marketing that helps you in many ways and one of them is lead generation. When you provide good content on a regular basis and become the voice of authority in that industry, people will directly search for your content. Here, the visitors reach your website organically unlike getting there via an ad, which helps in a better user experience as they perceive the content to be more reliable.
Once they find the content engaging, they stay on your page for a long time and end up exploring other services you provide. Google identifies this and ranks your website higher than others. As a result, good content marketing results in better ranking and visibility which directly translates to more leads.
Even though e-mail marketing is the oldest form of digital marketing, it still holds relevance in the current scenario and in fact has the potential to give you an ROI of $44 for every $1 you spend. Through e-mails you can not only generate good leads but also turn them into clients or consumers through regular engagement.
One thing to keep in mind is that you should not buy e-mail lists as most people listed in that would not be interested in your service, leading to your e-mail going into spams which is no good for your brand.
Social Media Marketing
Social media marketing helps in building relationships with your audience as it is the best way to engage with them. You just need to identify the right social media platform according to your target audience. These platforms also work as the first mode of contact for your audience which is why it is important for you to have a strong social media presence.
Get a team of professionals to handle these pages and attend the queries posted by your followers. Once you develop a good bond, they start trusting you and become reliable leads.
It is not that simple to incorporate all these strategies in your digital marketing plans and still focus on running your business. This is where you can take assistance from a digital agency. Dignitas Digital, a leading digital marketing agency in Delhi, can help you with their expertise in the field and generating leads using strategic digital marketing.
Ferna Xevo is the Hardware Editor at ECN. She worked for a number of leading tech publications, including Engadget, PCMag, Laptop, and Tech Times, where she served as the Managing Editor.